Want to see a video about persistance and originality? Look no further, Arsen Salantinjants, co-founder of Hall of Fame, always wanted to branch off and do his own thing. Back in 2003, Arsen ended up opening women’s sneaker boutique Kendo. The shop did well for a few years but eventually Arsen had to close those doors for good when things weren’t going too well. Staying resilient in the face of failure, Arsen opened up fitted cap destination Hall Of Fame.