The Jordan Brand

Darren Rovell examines Michael Jordan’s impact on modern-day sports marketing. There is no denying what he did in the eighties started everything for athletes and endorsements. How much do you want to bet there is gag order on the name Michael Jordan at Adidas HQ

This entry was published on February 12, 2013 at 3:29 pm. It’s filed under Uncategorized and tagged , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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